Selling: A Step by Step Guide


Whether you’re planning to downsize, trade up or relocate out of the area, when you choose to work with me, I realize that you are entrusting me to list and sell one of your most valuable assets.

Selling your property is a big decision. What determines how much you will get from your home will be a function of the Housing Market, the Condition of your house and the Agent you partner with. How your home is priced, how it shows and how it’s marketed makes all the difference, so it’s important to work with an agent you can trust to get the job done perfectly.

With me as your agent, you're not just getting a professional who uses the best tools and technology to sell your property for the maximum return on your investment, in the least amount of time, with the least amount of stress to you. You're getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of.

Mark Vantress
Vantress Real Estate
(408) 841-6303  |  DRE # 02109166   |

Pricing Your Home


Many people like to think that pricing can be narrowed down to Price Per Square Foot but he right price for your property is determined by many variables. In addition to the unique intrinsic factors of your home, what is happening in the world, especially in your local real estate market will have an impact.

Market conditions vary, based on everything from supply and demand issues to buyers’ attitudes. When determining your pricing strategy, you should take into consideration:

  • Nearby Schools (which are often the primary reason for housing decisions)
  • Listings and Sales of similar homes in your neighborhood over the last six months
  • Days on Market
  • Inventory Levels
  • List-to-Sale-Price Ratios
  • Seasonal patterns
  • Current market indicators such as Federal Reserve monetary policies that affect interest rates


You’ll see that I account for all these factors and more when I share and review with you the comprehensive Comparative Market Analysis I prepare for your home. This will provide you with the right data and insight for the best pricing strategy.

It’s important to keep in mind that overpricing can negatively impact the sale of your home. Your property will get the most interest when it first hits the market, and if it’s priced below or at market value, it will generate the most showings. If priced too high, your house could miss the initial excitement and we’ll have to drop the price later, causing it to sell below market value. Our goal for you is a well-priced home which will create interest, generate competitive offers and lead to a timely sale at the highest possible price.